Podcasting As A Marketing Tool

Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is the distribution of audio or video files, such as radio programs or music videos, over the Internet using either RSS or Atom syndication so that people can listen or watch on mobile devices (such as PDAs, iPods, MP3 Players or cellphones) and personal computers. It's this ease of listening on-the-go that has such great appeal for people.


The term podcast, like "radio", can mean both the content and the method of delivery. Podcasters' websites also may offer direct download of their files, but the subscription feed of automatically delivered new content is what distinguishes a podcast from a simple download or real-time streaming.

Usually, the podcast features one type of "show" with new episodes either sporadically or at planned intervals such as daily, weekly, etc. In addition to this, there are podcast networks that feature multiple shows on the same feed.

Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place they listen, meaning they decide what programming they want to receive and when they want to listen to it.

Listeners can retain audio archives to listen to at their leisure. While blogs have turned many bloggers into journalists, podcasting has the potential to turn podcasters into radio personalities!

And the good news is that it doesn't take much to start Podcasting...

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